"Beauty Lies in the Eye of the Beholder"
But still, people are judged based on their appearance, how they dress and carry themselves, especially the face. The face is the first thing that people notice when they meet someone and do not hesitate to make remarks that are mostly negative or hurting. Like what has happened to your skin, oh is that you, are you the kidding type of things. This sadistic approach toward beauty has stirred an everlasting debate, is beauty really skin deep, or is it an attractive and pretty face in the end?
Seeing the fact that makeup and beauty enhancing is in existence from the start of mankind. It is like a human instinct to look good and attractive by applying different things on their faces. So, beauty lies in the eyes of the beholder thing is not acceptable to some extent; a large extent would be better. People used to apply makeup that would completely change their looks and make them look brighter than their own complexion. These trends were unacceptable as they were creating misconceptions and an unhealthy mindset in younger generations. Over the years, with awareness, people have understood the fact that makeup and beauty are not about changing their facial features but to enhance them.
For people, especially women, makeup has a substantial impact on their lives and personality. It builds confidence in people’s lives, especially when they have unhealthy skin or ever been commented on their looks. The use of cosmetics has increased because of the craze of that flawless social media skin. Numerous drugstore and high-end makeup brands are emerging every day with innovative and creative products in catchy and alluring packaging that people die to have in their vanity. Role of Packaging in Cosmetics
Because of the competition, it is necessary for cosmetic and skincare beauty brands to have an exciting packaging that helps in positioning the product, engagement of the customers, and conveys the purpose of the product.
Cosmetics is something that people put on their face and want to make sure that it is safe, healthy to an extent, and causes minimum damage to the skin. Cosmetics boxes need to be effectively designed to build a confident and compelling appearance. Functional Packaging
The purpose of the packaging is to contain the product and protect it from leaking and getting spoilt over time. Cosmetic industry cost consumers a fortune because of the claim of providing the best and most skin-friendly products. The bottles, jars, containers, or makeup boxes used to contain must be functional and allow the entire product to be used until the end. Liquid products like foundations must be packed in a container that does not makes it difficult to use the product when it is about to end. There are a lot of the brands that pack creamy products in tubes that keep half the product stuck inside the tube, which is totally wastage of an expensive cream. Creams boxes must be functional and with application that keeps it lest messy. Create a Need
Cosmetics are not a necessity. So, it is essential to create the demand for the product in the customer’s life by using strategies like advertising it as the must-have product; without it, you cannot function. Or, your skin needs this, to have flawless skin; this is a must-have product, or makeup bag is not complete if it is missing this fantastic product. Packaging must be in synchronization with the women's psyche. When you feed something to the human mind, it starts thinking as it actually needs that particular thing or idea. Labels that Speak
Labels must be informative but should not look like a textbook. The necessary information should be put on the box, nothing more or nothing less. No one is interested in reading the chemical composition of the products. A pretty logo, attractive colors that go with the product and essential information like the use of the product and expiry date, etc. are so important to be mentioned on the boxes for products like lotions, creams, beauty sprays, eye shadow pallet, and hair extension boxes. Simple is Classic
More text and sophisticated designs are not compulsory for packaging to be sufficient. Using simple designs and elegant colors with beautiful lamination that gives a luxurious look to the product is totally fine if it goes with the product. The use of bold and screaming colors with glittery foiling to represent the shades or theme of the pallet is perfect if it does the job. Protection
Makeup products need proper packaging that keeps them clean and air to avoid any type of contamination that can ruin the product. Air-tight packaging needs less amount of preservatives, and formulation can be changed accordingly.
Foundation boxes and lotion boxes that are air-tight and have a proper opening and closing prevents leakage that leads to wastage of product and can ruin other things in a makeup pouch. Customers avoid buying products that are not feasible to use.
Cosmetic packaging needs proper research about the latest trend and consumers’ inclination toward the looks and makeup trends that are most popular in the current time. Custom makeup boxes have solved all the issues that were creating problems in designing a packaging that represents the whole idea behind the product.
Liquid products like foundations must be packed in a container that does not makes it difficult to use the product when it is about to end. There are a lot of the brands that pack creamy products in tubes that keep half the product stuck inside the tube, which is totally wastage of an expensive cream. Creams boxes must be functional and with application that keeps it lest messy.
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