dresses |
- The Most Stylish Easter Dresses On Amazon Right Now - Forbes
- Second-Hand Wedding Dresses: A Sustainable Step Too Far? - Forbes
- 18 Gorgeous Mother of the Bride Dresses, Inspired by Celebrity Moms’ Red Carpet Gowns - PEOPLE.com
- National retailer partners with nonprofit to provide prom dresses for those who can't afford them - PennLive
| The Most Stylish Easter Dresses On Amazon Right Now - Forbes Posted: 27 Mar 2019 08:00 AM PDT  As the Northern Hemisphere transitions to spring, the hints of warmer weather have us thinking all things floral. And with Easter Sunday less than a month away, now is the time to shop for the perfect floral-patterned dress for the occasion. To help you out, we've rounded up our favorite spring floral dresses available on Amazon right now. Ella Moon Alondra Smock Neck Midi Dress Ella Moon Alondra Smock Neck Midi Dress AmazonThis Easter, wow everyone you meet in Ella Moon's Alondra Smock Neck Midi Dress. The high neck and midi length is conservative enough for church service, while the ruffles and floral pattern add a touch of fun flair. The Alondra Smock Neck Midi Dress is available now for $90. ASTR Blended Sleeveless Ruffle Button Front Midi Dress ASTR The Label Blended Sleeveless Ruffle Button Front Midi Dress AmazonThis stunning midi dress from ASTR The Label practically shouts spring from the rooftops. It's the perfect way to celebrate Easter and the warmer days ahead. The Blended Sleeveless Ruffle Button Front Midi Dress is available now starting at $110. Lucky Brand Felice Floral Dress Lucky Brand Felice Floral Dress AmazonEven if color isn't your thing, you can still rock a chic floral dress on Easter. Lucky Brand's Felice Floral Dress offers a subtle touch of floral without going too overboard. The Felice Floral Dress is available now starting at $50. Catherine Malandrino Larissa Dress Catherine Malandrino Larissa Dress AmazonIf you haven't worn many patterns recently but are ready to get back to it, this dress is the perfect way to reacquaint yourself. Catherine Malandrino's Larissa Dress mixes a chic pattern with a wrap design for a fun and flattering style. The Larissa Dress is available now starting at $58. Keepsake Waves Long Bell Sleeve Ruffle Wrap Dress Keepsake Waves Long Bell Sleeve Ruffle Wrap Dress AmazonHave some fun with your Easter look with Keepsake The Label's ruffle wrap dress. The design mixes color, pattern and a flirty ruffle design for a trendy take on spring fashion. The Waves Long Bell Sleeve Ruffle Wrap Dress is available now starting at $110. Faithfull Emilia Midi Dress Faithfull Emilia Midi Dress AmazonThis Easter, go bold with Faithfull The Brand's Emilia Midi Dress. While the floral pattern is subtle, the bright green is a gorgeous spring color that is sure to turn heads. The Emilia Midi Dress is available now for $  |
| Second-Hand Wedding Dresses: A Sustainable Step Too Far? - Forbes Posted: 27 Mar 2019 03:21 PM PDT  The fast-paced movement of consumer trends is now readily quantifiable through online search data based on 'intent to buy' as well as actual purchases. This is a powerful lens through which brands can determine what products to offer when, and to which consumers. In the case of fashion, the insight gained from collating search words and mapping clicks is part of the consumer puzzle that seeks to answer the most potent of questions - where is the industry heading and how do I get ahead of the curve to grab market share? Well, if you are in the business of selling wedding dresses, you might want to consider your current business model in light of new data that launched today from fashion search platform Lyst. Lyst aggregates search data from thousands of online fashion stores, across 5 million products and 12,000 brands. According to Lyst, "there has been a 93% increase in views of pre-owned wedding dresses, with a 42% combined increase for wedding dress searches including the words "vintage" and "second hand" year on year". Alongside the rise of peer-to-peer selling and rental platforms, this seems to reinforce an ever-growing trend towards consumers monetizing their wardrobes. Vintage Tamara Menzi UnsplashWhere Lyst adds power to wedding dress search data is by linking it to social media behavior. The interplay between major life events and how they feed our digital personas on social media creates a heady mix of accessible "real-life fantasy". Lyst conducted social media analysis to demonstrate that weddings have now become a "peak personal brand moment". More specifically, Instagram is the perfect platform for showcasing professional photography, supported by custom hashtags and 'made for Insta' visual moments. When asked about their methodology they explained that they "use a social media monitoring tool that measures all mentions across Instagram, Facebook, Twitter, Pinterest, YouTube, blogs, forums, news sites and more." By taking this approach they track mentions, sentiment and follower count across demographics, countries, languages, and devices. Lyst Communications Manager Camilla Clarkson goes on to say "this is how we rated the trendsetters, looking at the social media engagement with each couple, along with wedding hashtags." Wedding fashion for both the happy couple and the guests in attendance is, therefore, a huge commercial opportunity for brands and retailers alike, with millions of customers searching for the outfit that will garner the most likes on the day. Given that "wedding guests are spending 26% more on their wedding outfit than they did 2 years ago", there are significant opportunities in this segment, according to the Lyst Wedding Report. Navaj in Steven Khalil StillWhiteOn receiving news of this report I was alerted to a world's largest wedding dress resale platform, which introduced itself as the "Airbnb of wedding dresses" (with a very similar logo to boot). Peer-to-peer selling platform Stillwhite has generated in excess of $26 million for its sellers to date and operates in 116 countries. Along with the obvious advantage of earning cash for the previous owner, the sustainability benefits to the planet of buying a second-hand wedding dress in favor of a new one are a cornerstone of the Stillwhite message. Understanding growing consumer sentiment towards purchasing more sustainable clothing and the power that gives to brands, StillWhite have quantified in broad terms their sustainability credentials. StillWhite Sustainability StillWhite.comWhen asked about the basis of the above sustainability claims, Stillwhite explained that they "derived the numbers based on the calculations the Ellen Macarthur Foundation highlights." The methodology of the calculations was not explained on the website, but it appears to be based on the resources saved by avoiding virgin fibre creation and resources required to manufacture new wedding dresses. It would be interesting to know if these savings are offset against the logistics of wedding dress shipping via their platform and additional resources, like the energy and chemicals required for dry-cleaning the resale items. Stillwhite serves up big doses of inspiration, lifestyle, real weddings and image-driven features like 'wedding dresses for rebels'. The site feels more like an online community, rather than a shop, and looks more like a social media platform than an e-commerce one. No wonder, given the data revealed by Lyst strongly linking intent to purchase to "Insta-moments" and the desire for "likes". Stillwhite have reported that sales have doubled over a 24 month period, with sales of 800,000 USD sold through the platform in February 2019. They currently have 300,000 registered users across 171 countries and 43,000 dresses for sale. This Stillwhite model is clever. The seller is part of a savvy club of people who get something back for one of the most expensive items of clothing they are ever likely to buy and thereby takes part in shaping someone else's life-defining day - all while doing their bit for the planet. When asked how Stillwhite uses data to shape the customer journey they explained "Stillwhite.com uses data in every aspect to improve the user experience and user interface. We use it to best match potential buyers with sellers through understanding the buyers taste and accurately recommending dress types based on what the buyer already likes. This, in turn, increases conversion rates for sellers. Data is also used for listing optimization, creating a more seamless experience for the customer." This begs the question of whether Stillwhite sees itself as a clothing retail company or a tech company - a question I recently asked peer-to-peer clothing rental platform HURR Collective. "Stillwhite.com is a tech company - 100%" was the response. In the style of tech behemoths like Uber and Airbnb, Stillwhite.com is the world's largest online wedding dress marketplace, yet it owns no dresses. This provides yet more evidence that peer-to-peer data-driven business models are providing targeted and timely fashion business solutions, meeting consumer needs on both a personal and social (media) level.  |
| 18 Gorgeous Mother of the Bride Dresses, Inspired by Celebrity Moms’ Red Carpet Gowns - PEOPLE.com Posted: 27 Mar 2019 02:21 PM PDT  So, your little girl is getting married! Between wedding planning and helping her pick the dress, you still have to find time to choose your ensemble for the big day. There's a lot to consider when picking your mother of the bride dress — first and foremost, you don't want to steal the spotlight. But that shouldn't stop you from wearing something with a little sparkle or a pop of color. Stylish Hollywood moms like Nicole Kidman, Meryl Streep, and Connie Britton know a thing or two about dressing fancy since they do it all the time for the red carpet — and we happen to think some of their gorgeous gowns would make the perfect mother of the bride dresses. You might not have the budget to purchase that designer dress (after all, you're helping fund a wedding), so we found tons of lookalikes for way less. Keep scrolling to shop these elegant mother of the bride dresses! Nicole KidmanFollowing You'll get the latest updates on this topic in your browser notifications.  Steve Granitz/WireImage A neutral-colored dress with beaded embroidery, like Nicole Kidman's Oscar dress, will make sure you stand out without overshadowing your daughter. With over 2,300+ raving reviews, this cap-sleeve sequin gown on Amazon is one of the most popular dresses mothers of the brides love to wear for the occasion.  Buy It! Aidan Mattox Beaded Sleeveless Midi Dress, $295; saksfifthavenue.com; PrettyGuide Women's 1920s Black Sequin Gatsby Maxi Long Evening Prom Dress, $39.99–$52.99; amazon.com; Tadashi Shoji Lace Evening Dress, $388; nordstrom.com Kate Middleton Anthony Harvey/BAFTA/Shutterstock The royal mom of three is no stranger to dressing to impress. During the 2018 BAFTA Awards, the Duchess of Cambridge walked the red carpet in a deep green, cap-sleeve gown. From its A-line silhouette to its gorgeous color, we think a similar style would be a perfect dress for a mother of the bride.  Buy It! JS Collections Sequin Lace Blouson Gown, $288; nordstrom.com; Harmonious Love Forest Green Off-the-Shoulder Maxi Dress, $90; lulus.com; Morgan & Co. Off the Shoulder Gown, $108; nordstrom.com Laura Dern David Fisher/REX/Shutterstock Put a spin on the classic little black dress! Sparkles give it an alluring charm that will catch the eye (and all the compliments), but won't make you the main attraction. Save Laura Dern's 2017 Academy Awards dress as inspiration.  Buy It! Morgan & Co Strappy Back Sequin Lace Gown, $149; nordstorm.com; PrettyGuide Women's 1920s Black Sequin Gatsby Maxi Long Evening Prom Dress, $39.99–$52.99; amazon.com; Nightway Geo-Sequined Gown, $159; macys.com Meryl Streep Frazer Harrison/Getty It's your daughter's day, but you're a star, too — at least it'll seem that way with all the photographs being snapped. So, why not show off a little with a dress as red as the red carpet? Take a cue from three-time Oscar winner Meryl Streep's stunning red long-sleeve gown that she wore to the 2018 Academy Award.  Buy It! Alfred Sung Jersey & Mikado A-Line Gown, $218; nordstrom.com; Black Halo 3/4 Sleeve Jackie O Dress, $375; shopbop.com; Halston Heritage V-Neck Ruched Jersey Gown, $395–$397; saksfifthavenue.com Connie Britton Frazer Harrison/Getty Opt for a rose gold dress alongside your blushing bride. A full-on sequin wrap dress, like Connie Britton's SAG Awards gown, is fitting if the event is more formal. If you're not into all sequin everything, choose this equally as gorgeous peach floral embroidered dress instead.  Buy It! Adrianna Papell Sequined Faux-Wrap Dress, $199.20 (orig. $249); bloomingdales.com; Lauren Ralph Lauren Sequin Lace Dress, $230; macys.com; Vince Camuto Sequin Lace Evening Dress, $308; nordstrom.com Hilary Duff Allen Berezovsky/WireImage Take a cue from hip mom Hilary Duff and rock a belted, one-shoulder gown to your bride's wedding. She definitely did for the 2019 Golden Globes after-party. Looking for something a little less formal? Mothers of the bride, this similar one-shoulder, black tea-length dress is perfect for cocktail casual.  Buy It! Vince Camuto One-Shoulder Cape Evening Dress, $188; nordstrom.com; White by Vera Wang One Shoulder Dress with Satin Sash, $159.95 (orig. $199.95); davidsbridal.com; Likely Helena One-Shoulder Dress, $178; bloomingdales.com  |
| Posted: 27 Mar 2019 01:50 PM PDT  Shoppers can help one national retailer give away free prom dresses to those in need through the nonprofit, Becca's Closet. For every regular-priced prom or social dress purchased in one of Macy's stores or on its website, this Saturday, the retailer will donate a new prom dress, up to 5,000 dresses, to Becca's Closet to give to a girl in need. This is the third year, that Macy's is partnering with Becca's Closet, a nonprofit organization based in Florida that donates formal dresses to high school girls who are unable to purchase them for homecoming dances, military balls and proms.  |
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